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Writing for the Web - Articles, Blogs, Books, Oh My!

To all of our Web content creators out there, here's a list we've compiled to help inspire, guide and instill good writing techniques for effective online communications:

Insightful Articles - Give These a Try

• Optimizing the User Experience
• Usability Basics
• Content Organization
• The Importance of Headings, Titles & Labels
• Writing Web Content
• Writing for the Web/Plain Language

Blogs & Feeds - Read & Subscribe

• How to Write for the Web
  By OJR: Online Journal Review | Online Journalism Wiki | RSS
• Copyblogger
  By Brian Clark

Books - Get Them Off the Shelf

• Developing Online Content - The Principles of Writing and Editing for the Web
  By Irene Hammerich, Claire Harrison
• The Web Content Style Guide
  By Gerry McGovern
• Writing for the Web - Writers' Edition
  By Crawford Kilian
• Call to Action - Secret Formula to Improve Online Results
  By Bryan Eisenberg
• Persuasive Online Copywriting
  By Bryan Eisenberg
• The Elements of User Experience
  By Jesse James Garrett
• Don't Make Me Think: A Common Sense Approach to Web Usability
  By Steve Krug
• Information Architecture - Blueprints for the Web
  By Christina Wodtke

Also, be sure to visit past posts, Viaspire has written on Writing for the Web.

Social Media - Fad or A Revolution?

Erik Qualman, author of Socialnomics (the blog and the book) covers the latest trends in social media. Socialnomics, the book, looks at how social media transforms our lives and the way we do business.

In a recent post, Qualman reports Statistics Show Social Media Is Bigger Than You Think.

Citing over 30 statistics, Qualman reports:

1. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network
   
   
2. Social Media has overtaken porn as the #1 activity on the Web
   
   
3. 1 out of 8 couples married in the U.S. last year met via social media
   
   
4. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
   
   
5. If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia
   
   
6. Yet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)
   
   
7. comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
   
   
8. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
   
   
9. 1 in 6 higher education students are enrolled in online curriculum
   
   
10. % of companies using LinkedIn as a primary tool to find employees….80%

Check out this great video for more:

The Listener Is As Important As the Sender in Social Media

I stumbled upon a great article this weekend written in 2006 that tells the story of a man, John Francis, PhD, who "gave up speaking" and realized how much he hadn't been listening.

When I read this article it really made me think about where we are in the era of Social Media. Like any rush to be a part of something new, the push has been to PARTICIPATE, but I don't think there has been an equal push to honestly LISTEN. We are in an age of processing information, sending out information that can be syndicated to multiple sources, pushing "our words" out to the masses.

There's communication that spins off of that, even tremendous action, which can influence local and even global groundswells.

But, yesterday, on a quiet Sunday afternoon, as I read this article, the message for Social Media has been to  PARTICIPATE, CONVERSE, INTERACT, ENGAGE, but it strikes me that the passive notion of LISTENING has been under-valued. 

Francis, author of Planetwalker, said - "sometimes we forget that the listener is as important as the person sending the message. Communication is a shared responsibility."

In 2009, three years later, when there are so many ways to communicate via post, tweet, status, DM, text message and feed - we may need to take a step back and LISTEN.

In social media it is important to PARTICIPATE, but it is also our "shared responsibility" to LISTEN.

How can you LISTEN better on Twitter, on Facebook in your blog circles? You'll be surprised what you hear and how much clearer your response is when you really can really see what's being said.

"It's not so much that we get to where we're going, it's that we're on our way there." - John Francis

Continued Growth of U.S. Blog Readers Estimated

eMarketer reports that by 2012, more than 145 million people—or 67% of the US Internet population—will be reading blogs at least once per month. In eMarketer's latest report, The Blogosphere: A Mass Movement from Grass Roots, eMarketer analyzes the growing social and economic impact of this once niche-communications channel.

Learn More >>

Track What's Mentioned on the Social Web with SocialMention

I read a great blog post by David Berkowitz today on Blog Search Stuck in Beta and it really captured a long-time complaint I've had about search engines, specifically for blogs and blog content. Whether you use Google or a micro-search specifically for blogs, overall they have been very ineffective in my experience.

Taking a look at the blog search landscape, Berkowitz finds there is a lot missing to the search experience, particularly "a sense of understanding a user’s purpose." (Big cheers! Smiles! Total agreement!)

 

Ending my day today, I learned of SocialMention, which I feel starts to address the Social Web and how blog and micro-blog content is out there and in the mix. Not unlike other cool search tools, like Lijit, SocialMention really does everything on my "nice to have" wish list for a Social Web search engine. SocialMention provides search results that are organized by blogs, micro-blogs (like Twitter mentions, Brightkite and Posterous posts, etc.), bookmarks, comments and so on.This is not just a search for blogs, but when we searched one of our own, Extraordinique we were so pleased with the immediacy and comprehensive return of results.

Our experience with SocialMention exceeds any results we've ever been able to extract from Google, Google Blog Search, Technorati and others.

In seconds, SocialMention had every post we've done on Extraordinique, all of our micro-blog conversations involving "Extraordinique," social bookmarks in Digg and Del.icio.us, comment threads, including FriendFeed, and the list goes on. It is the next great aggregator of numerous social media sources remixing it into a single stream of really useful and valuable information.

It is a thing of beauty to see all of this information indexed so quickly and so well organized. It will be such a useful tool for brand and community managers to keep up on all "SocialMentions."

Great idea. Great execution. Great results!

I imagine this will show up in SocialMention's "socialmention search query," so while I have your attention -- Thanks! You rock! And why no @SocialMention? Your fans and your critics want to include you in the conversation while they learn about you and endure some of the heavy loads. :)

A Historical Speech Captured in a Tag Cloud

Tonight's historical acceptance speech by Barack Obama for Democratic nomination for president has been captured in a word cloud by GraphicDesignr. It strikes me because of the meetings we had today covered everything from keyword optimization for search, the art and science of tagging, and then watching this evening's speech with iPhone in hand refreshing Twitteriffic to the max. I was able to experience a historical speech, and monitor as well as participate in the discussion on the back channel for #DNC08.

Experiencing the 2008 Summer Olympics and now this election in the era of Web 2.0, it's clear that we have more access, more organization, more ways to track, convey, collaborate and develop meaning for any given message, event, and opportunity.

I thought instantly, a historical speech captured in a tag cloud, the perfect conveyance of form and function!

The Great Debate on Comment Fragmentation

I just came across a really refreshing blog by Alexander van Elsas on new media and technologies and their effect on social behavior. He has a ton of really insightful posts, including a recent post where he states some great points on why "the conversation" needs to be kept open and free. In fact, van Elsas asks - Can we have more fragmentation, please! While some argue that "comment fragmentation" is hurting the the ability to keep a coherent conversation alive, van Elsas and others point out that the true essence of conversation cannot be restricted by time, place or community. It's open and once published should have a life of its own.

The fundamental argument over comment fragmentation needs to go back to the original concepts of social media and how "creating conversation" was key. Where it starts to get tricky though, is how do publishers keep the conversation going "attached" to the originator who started the thread. This can be a big issue for "brands" trying to use blogs and social networks to connect with their customers and create conversation in new ways a la Social Media Marketing and PR 2.0.

van Elsas writes:
"While the idea of being able to track and follow a conversation that you might have started sounds good, I personally believe that centralising discussion is not a good thing. Conversations are by definition not bounded by time or space. They happen here and there, now and then. It is an illusion to think we can centralize discussions...

Social media technology and services have ensured that the conversation can take place anywhere. That’s the power of social media. It isn’t about media, content or distribution. It is about being able to interact anywhere we want.

It helps us to move away from destinations. It helps the user and the conversation to be set free. It enables what I call the user centric web. The web where the user, and not the destination is important."

It may be a hard pill to swallow, but any time any one tries to "control" a conversation, it is always doomed to fail. I think van Elsas point on the large scale really show that as we talk about "creating conversation," we also have to be ready for it to change, spread, disconnect and take a life of its own.

At that point, the publisher, then has the opportunity (and perhaps) obligation if wanting to stay connected to the conversation to particpate and co-contribute to the conversations lifespan thereafter.

Related Posts:

• Who Owns All These Comments? - ReadWriteWeb
• Comments are not creative content - Get over it! - WinExtra
• FriendFeed Loving and Why Conversation Fragmentation is Your Friend, Not Your Enemy - Robert Seidman 
• Let's Get Serious About FriendFeed; the 1995 Message Board, the Smart Consolidator and the Stolen Conversation - Allen Stern, CenterWorks

Related Tools & Services:

• Shyftr
• Disqus
• IntenseDebate
• YackTrack
• FriendFeed
• Seesmic

Renaissance of Attention

With so many distractions coming in on a day-to-day basis, we are often asked to consult teams on how to manage it all -- email, meetings, project requests.

With the introduction of instant messaging (as a team communications tool), project wikis and a myriad of Web 2.0 and social network tools to keep connected, the interruption factor is at this point detrimental to the productivity it's designed to serve.

In a New York Times article this week, Attention Must Be Paid, Marci Alboher reviews Maggie Jackson's new book, "Distracted: The Erosion of Attention and the Coming Dark Age."

This book takes a look at what working in the Digital Age is like for most of us and how multitasking and other instaneous response actions and expectations are making it tough to have that time to deliberate thoughtfully and "digest ideas" fully.

The "casualties" of our fragmented and distracted attention is deep and significant.

If you are every feeling the struggle to keep up, read this article and the book to understand what is going on here and how to be "attentive" to your actions throughout the day.

Great article. Great book.

Thankfully, it actually inspired me today to take time and reflect, which in and of itself, helped me write a blog post longer than 140 characters. ;)

Emergence of the "Chief Blogger"

BtoB Magazine reveals the emergence of “chief blogger” as a corporate job title and the mixed feelings about CEO blogs.

Read the article: Businesses embrace blogging :: BtoB Magazine.

Community Is Not a Tactic

There is a great article published in Adweek, "These Brands Build Community - How these Web 2.0 companies build good relationships to build their brands," that clearly and succinctly sums up what innovative (and successful) companies are doing, like Zappos, Threadless, Etsy, Craigslist and Yelp.

The key, the article clearly points to, is that these companies are "quietly building brands online on the strength of communities." While I would say there is nothing "quiet" about @Zappos interactive dialogue and "Tweet Evangelism" on Twitter or the "voice" of user-generated slogans and design and community ratings submitted for the latest and greatest Threadless T's slogans or the "raving fan base" of Etsy's marketplace, the article has a quote that is so worth stating over and over again...

"Community is not a tactic or marketing plan line item, but core to what [successful Web 2.0 brands] do. It means being hyper-responsive to customers, laser focused on usability, unapologetically human and OK with customers determining the course their businesses should take. The bonus: When they take off, these brands don't need to do much in the way of advertising, instead letting their customers spread the word."

This cannot be expressed enough in every aspect of your interactive/marketing plan. Community is so core to successful engagement today that it has got to be where your message becomes dialogue, your consumers become relationships and those relationships become inter-personal.