I never ceased to be amazed by the timely accumulation of trending behaviors that manifest in what appears to be all at once, but really occurs slowly and progressively over time. Today, almost every conversation I had centered on how fatigued people are with the always on, never done feeling of their digital life. Whether as a consumer or a business, I find it fascinating that TrendWatching just came out with a report today on "Foreverism - Consumers and businesses embracing conversations, lifestyles and products that are 'never done'." Now, what's interesting in this report is that the behavior is positively flocking towards this always on, always open, always responding interaction.
But, outside of this report, I have to start asking what's the cost for keeping all this all going...
This is a fascinating and fantastic report on the living state of consumer and business interactions, but today, I find myself asking "Forever on, Foreverism, we now know. What about Foreverism Fatigue? The report is right, no longer can we "dip our toe in to test the waters." People expect all in, full-on engagement, but does everyone have a sustainable plan? Do you?
Whether your participation or interaction is responsive, organic or fully strategized, it's worth considering the notion of Engagement 2.0 now and in the months to come.
How do you plan to sustain engagement? How many channels, personally and professionally do you manage? What are the most effective and what can you do to leverage the Social Web to make it work for you?
Foreverism is a brilliant capture of today's digital life - both personally and professionally. Now the question is who has the staying power and the most effective strategy to combat what I call Foreverism Fatigue or Foreverism Flight. It could happen and more than likely for many, it will. Be prepared. Be adaptive. Be strategic for the long haul. There's plenty more to come.
P.S. "Process is the Product" is such an excellent viewpoint in this report. It's the mature outlook of beta. Love it!
Thanks TrendWatching!
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