Good visual design leads to more meaningful interactions
Luke Wroblewski of User Interface Engineering published a great article this week on the importance of First Impressions Through Visual Web Design.
Wroblewski's notes that visual design ("when done right") helps Web users clearly understand:
- What am I looking at?
- How do I use this?
- Why would I want to use this Web site?
and I would like to add...
- Where do I start or take action next?
Wroblewski outlines how visual design helps to communicate quickly, form (and move beyond) first impressions, as well as allow Web users to find information and next steps through scannability - all leading to a more meaningful interaction online.
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