Revisiting TED - Seth Godin's Take on Spreading Ideas
This is a video filmed from a 2003 TED Conference, but as I was doing research today, I wanted to bring this back up to the surface as a good reminder of the core principles of how to effectively reach and connect with people/consumers today.
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.
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