Ten principles that creates a Googley user experience

Google's User Experience (UX) Group—which does user interface design, visual design, user research, web development, and user interface writing—set out to articulate the principles that will guide Google designs worldwide.

The Google User Experience Group created "Ten principles that contribute to a Googley user experience."

What I love that Google has done here is to create a UX framework for how the Google UX Group creates experiences that are "useful, fast, simple, engaging, innovative, universal, profitable, beautiful, trustworthy, and personable."  The Google UX Group aspires "to design products that satisfy and delight [Google] users."

Here's Google's user experience principles to satisfy this mission.

1. Focus on people—their lives, their work, their dreams.
2. Every millisecond counts.
3. Simplicity is powerful.
4. Engage beginners and attract experts.
5. Dare to innovate.
6. Design for the world.
7. Plan for today's and tomorrow's business.
8. Delight the eye without distracting the mind.
9. Be worthy of people's trust.
10. Add a human touch.

The Google UX Group has aligned these prinicples to Google's Philosophy, which strategically manifests the company mission in the experience created for Google users in the end.

Kudos Google!