eMarketer Reports on User-Generated Content

In an April report by eMarketer, User-Generated Content: In Pursuit of Ad Dollars, U.S. Internet users are creating content in record numbers, and millions of other users are reading and looking at it. eMarketer studies this surge in user-generated content creation and provides answers to key questions:

• How many people are creating User-Generated Content in the US?
• How many people are consuming User-Generated Content?
• What are the demographics of content creators and consumers?
• Is User-Generated Content a fad?
• Can User-Generated Content be monetized?

The report also aggregates some interesting statistics on content creators and content consumers over the the next five years.