Today is a monumental day. It's Super Tuesday and for the candidates who have been tirelessly campaigning, today is a very big day. I like to keep politics out of our business blog, but I have been smitten with how Barack Obama really gets "user experience" online.
In somewhat of a pictorial blog post today, I leave you with this... If you want to understand what an exceptionally executed user experience looks like today... use Obama for President's website as a roadmap for success.
From the emotive visual presentation of the human experience of this man, his family, his vision for America, you get...
Obama for President
From the elemental navigation, providing multiple paths to answers or action opportunities, you get inspiration and direction on how to engage...
From the well organized issue-based verticals of information, you get answers on topics to help you decide on matters important to you as a citizen...
To find video as your first opportunity to see, hear, and learn more. To have "Yes, We Can" looping in your mind hours after your visit, you get impact...
Next, you have the opportunity to read current updates and make comments on the Obama Blog to keep the conversation going...
To fully engage and retain your most loyal followers, Obama for President offers a way to stay connected, to personalize the experience, to store, share and stay completely connected with my.obama.com.
Obama for President puts every best practice in to play here. It is a website, which excels in everything fundamental and simplifies the progressive tactics to make engagement easy and compelling.
Obama for President is a checklist for all things in good user design. In Part II, we'll continue this post to show you how Obama leverages "free media" and understands the value of the Social Web.
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