This morning I heard a news report that if you were to shop this Cyber Monday and buy your true love all 364 items mentioned in the Christmas carol, the "Twelve Days of Christmas," by today's standards it would cost $78,100.00.
According to the annual PNC Christmas Price Index compiled by PNC Wealth Management, the total is up four percent from $75,122 last year. Surprisingly, the report indicates if you shop for all 364 items online it would be much more expensive costing $128,886, up 2.5 percent from last year's $125,767.
So, what does this have to do with a User Experience blog. Everything! If it costs more to buy online, you cannot compromise the user experience. If people are buying for convenience, the shopping experience online must beat out the brick and mortar, catalog and 800 number phone orders -- and then some.
If you have an online store, make sure you remember what the customer wants and needs online. Take care of every aspect of their online experience and make sure you instill trust, ease of use, security, and streamlined pre-and post-order transaction steps that gives your customers the confidence their shopping is a breeze.
Now, I wonder if I can get free shipping with that order for three French hens. ;)
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