Ordinarily, this would be perfect fodder for Fun Links Friday, but because I have received so many emails, even phone calls, about Office Max's brilliant Go ElfYourself campaign, I figured I'd write a post about it now, so you can elf your friends, family, even your dog if you'd like to.
Talk about a viral new media marketing campaign that has hit like wildfire. Office Max welcomes you to start the "Elfamorphisis" for this holiday shopping season. Try adding a little extra "elfin magic" by including voice to your Elf e-card. It's very cool.
P.S. Seeing a lot more call-in and "post voice" technology becoming a new dimension of user experience in a lot of our favorite sites and services, like Truemors, Utterz, Jott and now this. Very cool.
Now, we elves need to get back to work.
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