By Heather D
It's been hard to escape the buzz over that past several months on the blogosphere generated by the upcoming Samuel L. Jackson movie "thriller" - Snakes on a Plane. The buzz seemed to quiet until this latest CGM video came out on You Tube, called "Someone Tell Sam Jackson He's My Bro."
With a stirring rendition (ok, spoof) of U2's Sometimes You Can't Makie It On Your Own, it's clear that creativity, humor, and a "sticky" pop culture topic can generate tons of interest, personal investment and word of mouth buzz.
So why is this appropriate for Viaspire to comment on? It's appropriate for several reasons:
- We encountered this video clip, not from YouTube, but from one of our favorite "customer evangelist" blogs (and podcasts), Ben McConnell & Jackie Huba's Church of the Customer Blog -- All about word of mouth, customer evangelism and citizen marketers.
- The proliferation of consumer generated content via Blog (Snakes on a Blog), You Tube, and iTunes Podcasts (see Geeks on a Plain) has significant meaning and value that should be looked at seriously by marketing, brand and product managers. With a good idea, a cool concept, or even a crazy one that gets people talking, your "salesforce" can be activated for free by your customer evangelists.
- Lastly, what makes this equally important to understand is if the average Joe can create a blog (generating strong traffic and good Google rankings) or the average Jane can create a podcast with one trip to Radio Shack, what opportunities (and equally) what threats does this pose if you are not in tuned to how these new mediums are used.
What makes this all relevant to our focus in this blog is the bottom line, marketing strategies must be flexible, creative, adaptive, and innovative. The concept is to reach and engage with your immediate audience (and their FOAF), listen closely to what they say, where they go, and what they like to do (to interact with you or your competitors), and consider diversifying your marketing plan to create ways that connect you directly with your "fan base," and create "programs and products" worth talking about, engaging in, and worth carrying forward for you.
Now for the video by DCLugi...
* Office Appropriate Meter: "Questionable"
Keep volume on low... or go back to work and watch from home! ;)
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