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Are You a PC or Mac? Or Some Combination?

Not sure anyone should be surprised by this. Even if you own or work on a PC, there is a good chance you have an iPod (or iPhone as noted in the Ad Age article).

In the case of the Microsoft commercials, does the fact that some of the people utilized also have or have used an Apple product diminish the brand message of Microsoft?

Regardless, I think it is safe to say you won't see any "I'm a Zune" commercials.

Read the Ad Age article - I'm a PC ... and I Love My iPhone!.

The New Microsoft Ads | Better, But Not Quite...

Today, Microsoft debuted the latest PC commercials sans Jerry (Seinfeld). Never could really define the purpose of the Seinfeld PC commercials (not funny, no real brand message, connection or enhancement, etc.). But whatever. Anyway, the new commercials seem to have a more defined purpose by introducing or identifying who is PC, taking aim at the caricature presented in the Apple commercials.

The commercials are by no means show stoppers, but better in the sense of brand messaging. See for yourself and let us know what you think.

 

iPhone Firmware Update 2.1 | Bug Fixes and More

On Friday, Apple released its latest firmware update for the iPhone. Here is a recent article that details a few of the added features included in the update to go along the bug fixes promised.

Macworld | iPhone Central | First Look: iPhone 2.1.